Pontus
Vippelius
E-commerce SEO strategist with 15+ years in search. Helping online retailers grow organic revenue through data, technical precision, and product feed optimization. Head of SEO at AdRelevance.
About
I help e-commerce businesses win in organic search. With 15+ years in the industry, I combine deep technical SEO knowledge with data analysis and a sharp focus on what actually drives revenue for online retailers.
My career in search has taken me from agency work at Sweden's top SEO firms, including Pineberry and SearchMe, to an in-house growth marketing leadership role at Diet Doctor, a global health platform where I built out SEM, paid social, email strategy, and CRO alongside the core organic engine, with the US as primary market.
Today, as Head of SEO at AdRelevance, I lead the SEO practice with a strong focus on e-commerce. I specialize in product feed optimization, Google Popular Products, merchant listings performance, and building custom tooling and dashboards that turn raw search data into competitive advantages for online retailers.
I'm especially engaged in how AI is reshaping search. From AI Overviews to evolving SERP features, I help e-commerce brands adapt their strategies for the next generation of search visibility. I also serve as a jury member for the Swedish SEO Awards (Svenska SEO-priset).
Expertise
E-commerce SEO
Full-funnel organic strategy for online retailers. Product feed optimization, Google Popular Products, merchant listings, shopping carousels, and content-led acquisition at scale.
Technical SEO
Deep-level site audits, crawl optimization, Core Web Vitals, structured data implementation, and scalable architecture for search performance.
Data-Driven Strategy
Custom dashboards, GSC analytics, SERP feature analysis, and programmatic SEO tooling. Turning raw search data into actionable growth insights.
AI & Search Evolution
Navigating the AI Overview era, optimizing for new SERP features, and understanding how LLMs are reshaping search behavior and visibility.
Career
Head of SEO
AdRelevanceLeading the SEO practice, building data-driven tooling and automation, managing teams and client strategies. Focused on e-commerce SEO, product feed optimization, and AI-era search.
Director of Growth Marketing
Diet DoctorLed global growth marketing with a focus on the US market. Built out SEM, paid social, email strategy, and CRO alongside the core SEO engine. Drove multi-channel customer acquisition at scale.
Senior SEO Specialist
PineberryWorked at one of Sweden's most renowned search agencies, handling enterprise-level SEO strategies for major Swedish brands and e-commerce platforms.
SEO Specialist
SearchMeDeveloped my expertise in SEO for e-commerce and built the foundation that informs everything I do today.
Get in touch
Looking for an experienced e-commerce SEO strategist? Need a speaker, consultant, or just want to talk search? I'd love to hear from you.
pontus.vippelius@gmail.com →